Creative B2B Lions
Entries and Judging
What is the Judging Criteria?
What do I need to provide with my entry?
A number of criteria will be considered during judging and weighted as follows: 30% creative Idea; 20% strategy; 30% execution; 20% results.
- Situation/ driving factors
- The challenge the brand/ business was facing
02. Creative Idea (30%)
- Clearly explain the creative idea
- How the creative insight directly influenced the amplification of the brand message
03. Strategy (20%)
- Data gathering
- Target audience
04. Execution (30%)
05. Results (20%)
- Achievement against business targets