Creative B2B Lions

Entries and Judging

What is the Judging Criteria?

What do I need to provide with my entry?

A number of criteria will be considered during judging and weighted as follows: 30% creative Idea; 20% strategy; 30% execution; 20% results.

01. Background


  • Situation/ driving factors
  • The challenge the brand/ business was facing
  • Objectives

02. Creative Idea (20%)


  • Clearly explain the creative idea
  • How the creative insight directly influenced the amplification of the brand message

03. Strategy (30%)


  • Data gathering
  • Target audience
  • Approach

04. Execution (30%)


  • Implementation
  • Timeline
  • Placement
  • Scale

05. Results (30%)


  • Sales
  • Engagement
  • Reach
  • Achievement against business targets

An Information Deck containing an explanation of the transformation is compulsory.

It is highly recommended to submit a two-minute Case Study Film and optional Support Materials.

See the Creative B2B Materials Guide for more details.

If you’d like more information or check whether your work is eligible, get in touch.