Creative B2B Lions

Cannes Lions 2022 will see the launch of the new Creative B2B Lions, created by LIONS in collaboration with the B2B community to recognise creative and game-changing brand-building work in the B2B industry.

The Creative B2B Lions celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses.

Entries will need to demonstrate a blend of short-term tactics and long-term brand building strategies that connect with customers, improve brand health and ultimately drive growth.