CREATIVE MARKETING & INNOVATION

Ronalee Zarate-Bayani
Chief Marketing Officer
Los Angeles Rams

Ronalee Zarate-Bayani is the CMO of the Los Angeles Rams, the famous American football team. In this high-octane role, she brings over a decade’s worth of experience from illustrious brands including Visa and The Hershey Company. A change-agent with a passion for digital, Ronalee’s strengths lie in leading digital transformation, cultivating consumer brand loyalty and leveraging data.

"I think it's really important that we figure out a system of how to stay abreast of everything that's happening, because there's no way that we can be an expert at all of it."

In this exclusive interview, Ronalee calls for the CMO community to share the challenges they're facing and objectives they're meeting, enabling CMOs to learn together.