CREATIVE MARKETING & INNOVATION

Jean Batthany
Vice President of Global Creative
Disney

Jean Batthany is the Vice President of Global Creative at pioneering entertainment brand Disney. She leads a 250+ person in-house agency for Walt Disney World, Disneyland and so much more. Jean brings the beloved Disney stories and characters to life in theme parks and to every customer touchpoint across Disney's digital channels.

“Because we’re a creative storytelling company – and the brand experience is magical – it’s about making sure it’s a combination of science and magic.”

In this exclusive interview, Jean explains how Disney is combining creativity with innovation to create personalised experiences for their consumers.