Creating a Strong Content Submission for LIONS
What makes a good synopsis?
A Single, Clear, Idea
A BIG universally understandable idea: beauty, purpose, happiness, wonder. Simple and expressed eloquently. The idea can be summarised in one clear message.
How Will Your Piece Of Content Benefit Our Audience?
The write up demonstrates a clear outcome for the audience in return for their time and attention. A promise to deliver actionable insights, tools and frameworks.
Creativity at the Heart and in the Description
The description itself is creative at its core. It features brand new, original thinking or a unique perspective on an age-old topic.
Thought-provoking, challenging of the status quo. Often slightly contrary to wider industry belief.
Key Questions Answered, With Real Value And Practical Takeaways
Our audience is looking for valuable content just as much as inspiration. The stuff that changes what you do when you return to the office.
A good contributor:
Has a Diversity of Perspectives
Look a little deeper at your cast of characters before submitting them as contributors to a piece of LIONS content. Do they represent the society at large? If yes, go ahead and submit your ideas.
They are often: funny, jokey, self-deprecating. They don’t hide behind gimmicks and they tell personal stories to highlight a point.
Is Relaxed, Not Corporate
Typically, they are not suited and booted. They seem relaxed, even casual, but never dispassionate.
Is Highly Opinionated
It’s one of the reasons that we ask people to come back! These are people who are not afraid to speak out, but not in an offensive or arrogant way.
Is Extremely Honest
Candour goes down extremely well. All of our best content talent so far, even the big brands, give away what might be seen as proprietary information. And they are honest about what went wrong, rather than just sharing the positives.
Is Relevant, But Not Necessarily Senior
Often, our audience wants to hear from those in your organisation who have a really interesting story, background or point of view, not necessarily the most senior job title. Sometimes your CEO or Chief Marketing Officer may not be the best person to tell the story.