Welcome to The Forecast on Inclusion

At LIONS, we are in the unique and privileged position of having a helicopter view of the global creative industry. This gives us unparalleled access to people who can spot trends and offer insights and guidance. We also have our own data from Lions, the benchmark for global creativity, which indicates trends over time

That data shows us that references to inclusion have grown their share across entries, shortlists and Awards over the last 10 years. In the last five years alone, this share has trebled (4.1% in 2022 versus 1.3% in 2018). From 2019 onwards, the share of Awards has outpaced share of both shortlists and entries.

In this report, we share insights from inclusion experts and Lion-winning work that has contributed to making the world a more inclusive place. Use it to guide your own creative strategy.