The experts' view
“I first came to Cannes in 2014, with LIONS Health, and again when the Pharma Lions launched in 2016. When you look at the arc of the work over that time, it's clear that agencies are pushing what's possible, from the level of craft to the depth and complexity of ideas as powerful ways to connect. It's elevating the craft of the work and the quality of the submissions.”
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Joshua Prince President, Omnicom Health Group Jury President, Pharma Lions 2023
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Mel Routhier Chief Creative Officer, VMLY&R Chicago Jury President, Health & Wellness Lions 2023
“The Health & Wellness Lions are about improving the human condition through furthering wellbeing. This is an exceptionally diverse Lion because it’s about human beings needing to be well. It’s amazing to see how marketers have contributed their dollars to wellbeing, whether they’re targeting communities, illnesses or individuals.”