Outstanding Winners
An exploration into Cannes Lions-awarded work.
Xbox Design Lab Originals: The Fanchise Model
THE FANCHISE MODEL | MICROSOFT
McCANN LONDON | 2018
THE FANCHISE MODEL | MICROSOFT
GRAND PRIX McCANN LONDON | 2018
Xbox Design Lab Originals: The Fanchise Model
Results:
- Design Lab controller sales increased by 350%
- 41% of site visitors claimed a design
- Average amount earned was $95.24
- The top earner made $1,131