The Creative Debrief

Scroll down to find out more



Welcome to this short extract from Microsoft: The Creative Debrief which delves deep into the success of the Multi-Lion-Winning that was named Cannes Lions Creative Marketer of The Year 2021.

The full 41-page report is loaded with actionable takeouts, insights, data, intelligence and awe-inspiring talks from the very best in the business and is reserved exclusively for subscribers to The Work.

In the full edition you’ll also find exclusive insights, plus data showing which of Microsoft's agencies have won the most Lions in which categories.

The Creative Debrief series is available exclusively to The Work subscribers. To access the full version, click below.


Chairman | Cannes Lions

Cannes Lions Chairman Philip Thomas explains why Microsoft has won this accolade

Microsoft is winning Lions across a real breadth of products and geographies. That means they’re pushing creative boundaries throughout their entire business and the world.

With CEO Satya Nadella stating that ‘marketing is one of the top drivers of our success’, it’s clear that Microsoft has unlocked its creative potential to drive growth.

We continue to see more evidence of the power of creativity for business, and that’s why we recognise brands like Microsoft that are actively moving the needle on creative marketing.

Microsoft were honoured with The Creative Marketer of the Year Award on Friday 25 June during Cannes Lions Live, 21-25 June 2021.