THE CANNES LIONS DISPATCH
MONDAY
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Welcome Back!
It's a delight to see some familiar faces and welcome so many new ones to this year’s festival. We hope everyone – Palais first-timers, LIONS members tuning in from around the world, and those of you making a return for a third, fourth or thirtieth time – enjoys an unforgettable week.
Get set for five days of insights and inspiration, with content from world leaders, campaigners and creative legends. On Thursday, don’t miss Malala Yousafzai, Nobel Laureate and educational activist, as she accepts this year’s LionHeart, and explores how to create change for the next generation.
Throughout the week, The Dispatch will be published every day bringing you the latest Grand Prix winners, insights from the judging room and selected Palais highlights.
We’re looking forward to coming together with our community to focus on what you do best: driving progress through creativity.
The Latest on the Lions
This year’s juries have been hard at work assessing 25,464 entries. Work was entered from 87 countries, including India, which saw a 32% increase in entries year-on-year.
On Monday, Health & Wellness, Pharma, Outdoor, Radio & Audio, Print & Publishing and the Lions Health and United Nations Foundation Grand Prix for Good were awarded.
If you’re in the Palais, you can see all the winners in the exhibition and attend the daily Debriefs with Jury Presidents and jurors on the Insight Stage. Subscribers to The Work have access to all the winning work straight after the awards.
GRAND PRIX
GALLERY
Monday saw six Grands Prix awarded, including India's first in the Radio & Audio Lions and Health & Wellness Lions
Outdoor Lions
In partnership with
A ‘swimmable’ billboard promoted Adidas’ inclusive swimwear range in the UAE
ADIDAS I LIQUID BILLBOARD
HAVAS MIDDLE EAST I DUBAI
“Liquid Billboard is a perfect confluence of product, brand purpose and cultural tension. It’s a well thought through, iconic execution that shows Adidas putting its money where its mouth is.”
SANJIV MISTRY
OUTDOOR LIONS JUROR
EXECUTIVE CREATIVE DIRECTOR I MCCANN LONDON
Health & Wellness Lions Grand Prix
To address dengue fever in India, this mosquito coil's packaging kills larvae.
MAXX FLASH I THE KILLER PACK
VMLY&R INDIA I MUMBAI
Pharma Lions Grand Prix
An illustrated story book preserved the voices of motor neurone disease patients.
DELL TECHNOLOGIES & INTEL I I WILL ALWAYS BE ME
VMLY&R | NEW YORK
Lions Health and United Nations Foundation Grand Prix for Good
Rap, gaming and colourful characters made nutritional literacy more accessible for kids.
HIP-HOP PUBLIC HEALTH I LIL SUGAR - MASTER OF DISGUISE
AREA 23, AN IPG HEALTH NETWORK COMPANY I NEW YORK
Radio & Audio Lions
How It Got Made
John Montoya, Senior Director, Content Strategy at VICE Media, and Gurbaksh Singh, Chief Innovation Officer at Dentsu Creative India, explain how they hacked the British Museum
What was your objective with ‘The Unfiltered History Tour’?
JM: One of the best ways to learn something is to listen to the people it affects most. This was an opportunity for education; to take the discourse around the British Museum into its physical space.
How did you manage to hack the museum?
GS: We worked on it remotely and there were hundreds of complications. Everything was ready for testing when the museum got locked down. On reopening, many artefacts had changed position or were no longer on display. We had developed everything and then we were back to zero. Testing the filters themselves was like manoeuvring a rover from Mars.
What do you think this initiative says about VICE Media?
JM: We’re authentic. We like to cover the world’s under-reported subjects and let a subject breathe
The work was all about uncovering the truth. How did you maintain historical accuracy?
JM: We approached it as journalists. We looked closely at the language to make sure we weren’t putting words in people’s mouths. We allowed the listener to make their own judgments.
Radio & Audio Lions
Using Instagram filters and immersive audio, VICE Media shared the untold side of the British Museum’s looted artefacts.
VICE MEDIA | THE UNFILTERED HISTORY TOUR
DENTSU CREATIVE I BENGALURU
Print &
Publishing Lions
Lebanese newspaper donated paper and ink from an unprinted ‘Elections Edition’ to address shortages threatening to cancel the ballot.
AN-NAHAR NEWSPAPER I THE ELECTIONS EDITION
IMPACT BBDO I DUBAI
The Winner's View:
“Lebanon is one of the most beautiful countries, but also one of the unluckiest. An-Nahar consistently challenges the government in a hopeful way that makes a statement. It’s always looking for courageous ways to fix problems. They are absolutely fearless: if an idea is terrifying, they want to do it!”
ALI REZ
CHIEF CREATIVE OFFICER I IMPACT BBDO
Spotlight On….
RETAIL at Cannes Lions
Retail is a ‘new centre of gravity for brands,’ says Creative Commerce Lions Jury President Beth Ann Kaminkow, Global CEO, VMLY&R Commerce. And Tuesday afternoon offers a rich seam of sessions focusing on delivering a successful branding and marketing strategy in retail.
"A new centre of gravity for brands"
- Kaminkow will guest star at the Tuesday edition of the LIONS Intelligence session Reconfiguring Retail. 12.15, Insights Stage
- Duncan Painter, CEO of Ascential, will ask Instacart CEO Fidji Simo what brands, marketers and creatives need to do to win at eCommerce. 13.30, Debussy
- WARC questions ‘What's Next for Marketers in Digital Commerce?’ 15:00, Discovery Stage
- Learn how life experiences affect buying habits and brand loyalty in a LIONS Marketers session in Partnership with Kantar & Amazon: ‘Human-Centricity - A Toolkit for the Modern Purchase Journey.’ 16.10, Amazon Port
Quote of the day
“In the darkest moments, the free world has the power to fight back. The political will and message that you can help us to form, shape and send back to the public will keep the pressure on the politicians. There is no other way to end this war.”
GARRY KASPAROV WORLD-CHAMPION CHESS PLAYER
CHAIRMAN & FOUNDER I RENEW DEMOCRACY INITIATIVE
During Cannes Lions 2022, LIONS Membership is the only way to watch the awards as and when they happen, from anywhere in the world. Membership also gives you exclusive access to daily highlights and insights throughout the week and on-demand content of festival talks, until September.
Already a Member? Watch live here:
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