WHAT ARE WE LOOKING FOR?
We all know that a good speech can change the world. Cannes Lions is home to some of the world’s biggest stages and welcomes some of the world’s most creatively engaged and receptive human beings. The content presented on-stage at Cannes Lions needs to drive home the message that creativity is a force for business, for good and for change.
The best presentations that we’ve seen have really moved the crowd. They have led to positive action. The content at Cannes Lions Festival needs to inspire the industry to produce better work, generate better results and make the world a better - and more interesting - place. As you are putting together your ideas, we ask you to stick to these simple guidelines:
THE 12 COMMANDMENTS
All content at Cannes Lions MUST premiere at Cannes Lions. Don’t rehash anything you’ve talked about at another industry event.
Serenade the audience, don’t sell to them. The talk you put forward should be about creating a connection, not a transaction. The speakers you put forward should be able to talk about these ideas regardless of the company they work for because these are what they are most passionate about.
Be a storyteller. Think of your talk idea as a story from start to finish. Your talk needs a hard-hitting beginning, a solid middle, an interesting twist and a satisfying ending. Tell us the story in your submission.
Be transparent, relatable, global. Cannes Lions is a global event. Our audience is made up of people from 150+ countries. Please remember this and only put forward ideas that can be applied to a global audience.
Provoke, challenge, incite. Please don’t play safe – be daring and be provocative. The best talks at Cannes Lions always challenge assumptions and offer new (and radical) ideas around age-old issues. Tell us how you will challenge our audience.
Make them feel – joy, sadness, anger, excitement. Think of how you want the audience to feel. We want talks that will surprise and delight as much as they will inform.
What’s the value? Ensure your talk idea has one to three solid takeaways. Make them clear and spell them out in your submission.
Involve the audience. We have now introduced audience Q&A across all stages, consider how you could use this as part of your ideas.
Take on the difficult questions. Take on the big, bold and burning industry questions. Use the “Questions” section of the submission form to demonstrate how hard-hitting your talk idea is.
Don’t just tell, show. People love to see examples of work, creatives are visual people. We have BIG screens where you can show incredible visuals. Think of this when preparing your ideas.
Be original in your format. Panels often suck as they follow the same, dry format. Presentations can sometimes be too passive. What can you do to be different?
Inject some Cannes Lions magic. Please aim to raise the creative bar. You don’t need a rabbit in a hat (who needs gimmicks?) but remember this is the world’s largest Festival of Creativity and think of your session within this context.