What can you expect from the Cannes Lions programme?
We are always looking for brand new, fresh perspectives and ideas to take the stage at Cannes Lions. And more importantly, we believe that creativity can come from anywhere.
We want to bring voices from around the world to the global stage at Cannes Lions.
We want to draw inspiration from a broader and more diverse spectrum of creative disciplines that will help inspire your work.
We want to deliver practical insights that will help you be the best you can be at every stage of your creative career. From creatives, marketers, strategists and CEOs, from Young Lion to Lion St. Mark.
We want the Cannes Lions programme to educate, inspire and entertain.
So with that in mind, have you got something for the Cannes Lions Stage?
Inspire the brightest minds
The Cannes Lions audience includes the most awarded creatives, game-changing brands and innovative business leaders. The content you put forward must aim to inspire the brightest minds. They want to hear from left-field thinkers, scientists, artists – those who are able to unlock new ways of thinking and inspire creativity. You don’t need to work in our industry to have something to say – if you can help creatives see their challenges a little differently, you’re exactly what we’re looking for.
Inject some Cannes Lions magic. You know, that je ne sais quoi
You know that sparkle? The speech that gives you goosebumps, the article you end up emailing around your team, the video that truly opened your eyes to new thinking. Aim to raise the creative bar. You don’t need a rabbit in a hat (who needs gimmicks?) – but Cannes Lions is the world’s largest gathering of the creative community. Think of your content idea within this context. What would 'wow' the creative industry? They’ve already got incredible content at their fingertips. How does yours stand out a cut above the rest? Does it offer something new and exciting to the plethora of content already available to this industry today? Tell us, what's your sparkle?
What does the Cannes Lions audience need to know?
We’re looking for content that is hyper-relevant to the Cannes Lions audience, and follows our guiding principles of what makes fantastic stage content. We’ve spoken to hundreds of people across the global creative community, and here are some of the burning questions that our audience need to know the answers to:
Proving the value of creativity has never been more challenging. What are the best ways to effectively demonstrate how creativity drives growth and positively influences brands and their consumers?
How can you build a culture of creative effectiveness in your organisation?
What’s the recipe for long-term brand building?
How can you keep up with the speed of culture, and what are the consumer insights brands need to embrace to stay fresh and relevant?
What are the never-seen-before innovations disrupting the creative landscape and shaping how brands connect with their consumers?
What are the best-practice examples (not theory!) of innovation-driven creativity?
How can you inspire creative bravery in the agency–client relationship?
What are the must-have skills you need to future-proof your career in the creative business?
What capabilities, tools and ways of working should you adopt to allow creativity to flourish in your organisation?
At a leadership level, how can you future-proof the agency model? Learning from agencies disrupting the industry status quo and experimenting with new ways of producing successful work.
This is not an exhaustive list but hopefully gives you a sense of what would be hyper-relevant to the Cannes Lions audience. If you can present answers to any of these or related questions, we want to hear from you.