Now that you know what you’re entering, where and how, the next step is to create the media and collect the information / data needed for the jury.

Please note that the entry fees increase the later you enter so the sooner you start, the better.


▢ Download entry kit and familiarise yourself with Lions and categories
▢ Speak with senior creatives in your company to decide what you’ll enter and begin production of entry media
▢ Get in touch with an Awards Expert
▢ Create a schedule to enter before the fees increase
▢ Watch the previous year’s winners to get a sense of how best to present your work

▢ Confirm this work is eligible
▢ Receive client permission to enter this work
▢ Contact the relevant team(s) for media placement and written submission details
▢ Collate the full list of companies who worked on this, for crediting in the form
▢ Check with contributing companies if they are also entering this piece of work? If so which Lions & categories?
▢ Provide a contact for last minute jury questions during judging.
▢ Provide a client contact (we will consult with entrant before ever contacting them)

▢ Collect media placement information
▢ If submitting a URL, is it live?
▢ Will you be sending physical supporting material?
▢ If yes, is the material ready for shipping?
▢ If required, has it been printed?

▢ Do you have a complete written submission? (all questions can be found in Entry Kit 2)
▢ Have you tailored your written submission for each Lion i.e. jury to highlight the relevant aspects of your entry?
▢ Have you considered the judging criteria for the Lion you’re submitting into and ensured these are covered in your entry?
▢ Do you have a list of the creative team who worked on this piece? (Creative team can be edited until 2 weeks after the festival)
▢ Do you have the legal rights to all footage, music and people included within your entry media?

▢ Does your media meet the technical specifications?
▢ Is your case film 120 seconds or less?
▢ Is this the final version of your entry media?
▢ Have you done a spell check?
▢ Has the media been approved by the client?
▢ Has all agency branding been removed? (unnecessary if entry is self-promotion)

▢ Checked Cannes Lions website to see if you’ve made the shortlist or won a Lion? (22-26 June)
▢ Checked the website for the Global Creativity Report (our benchmark of top ranked companies and individuals)

Importante Dates

Entries open on the 14 October 2020

The first late fee applies after the 11 March 2021

Second late fee applies after the 25 March 2021

Third late fee applies after the 8 April 2021

Final Deadline on 15 April 2021

All information for Dates & Fees can be found here


Whether you have a specific query or would like the expert advice, we're here to help.