CANNES LIONS AWARDS: FIRST TIMER’S GUIDE


About Cannes Lions

 "Winning at Cannes Lions puts you among the world’s elite, and I believe shows our best work is still ahead of us."
Patrick Hickey CEO, Rothco ­­­- part of ­­­­­Accenture Interactive

What is Cannes Lions?

Established in 1954, The Cannes Lions International Festival of Creativity has become the definitive meeting place for the global creative community to collaborate, partner & celebrate creativity that drives progress. The work, creative companies, brands, networks and countries that win Lions are given a worldwide platform.

The Lions are the world’s most respected benchmark for creative excellence. Creative companies from over 90 countries enter more than 30,000 pieces of work across 28 Lions every year. The work is judged by world-class members of the creative community from over 50 countries.

The Lions

Cannes Lions has always been developed in partnership with the creative communications community. For our Awards Team, it is a year-round process of understanding and researching how the industry is evolving, how it is adapting to challenges and opportunities and preparing for the future, ensuring that there’s a place for every type of creative work to shine. For 2020/2021, our 28 specialist Lions celebrate the breadth of disciplines across the global branded communications industry. You can find detailed information on our Lions in Entry Kit 1.

The Judging Process

Enormous consideration is given to who will judge the work and how. The high calibre of our Juries is matched by the high standards that we hold them to and the rigorous processes they undertake. This is what sets Cannes Lions apart and ensures it continues to be the most respected creative accolade.

You can find out more about our judging process here.

Talk to us

Our dedicated Awards Experts know the Lions inside out and are here to help at any level of your business.

They are on hand to offer guidance on which categories you can enter your work into, for any Lion specific queries you may have and assistance with deadlines if you are having issues meeting them.