Why it won

Each year a selection of Europe’s most discerning industry leaders decide which pieces of work are award-worthy.

eurobest awards exceptional ideas: winning work celebrates European creativity and effectiveness.

But before there are winners, there’s judging.

Each year a selection of Europe’s most discerning industry leaders decide which pieces of work are award-worthy. Animated debate inside the jury room leads to an eventual decision.

The selected winners reinforce the importance of brand purpose.

Frequently, the Grands Prix showed clear, inarguable evidence of its effectiveness – campaigns that proved creativity’s power to impact business results in a very real and tangible way.

We hear from this year’s Presidents – the people who led the 2019 juries in their selection – on why the Grand Prix winning work was awarded & their top takeaways from eurobest 2019.