Entry rules and requirements
The first step in entering your work is figuring out (a) if it’s eligible and (b) where. This means getting to know the Rules and Eligibility. All this information can be found in Entry Kits 1, 2 and 3.
Important dates
16 August 2022 to 19 October 2023 | Eligibility period
17 August 2023 | Entries open
After 21 September 2023 | 1st late fee
After 5 October 2023 | 2nd late fee
19 October 2023 | Final entry deadline
Is your work eligible?
Below is a helpful list to help you figure out if your work is eligible for entry into Eurobest 2023. However, this is not a substitute for the full entry rules, terms and conditions. Use this as a starting point, then reference the Entry Kits above.
1.
The entry has launched / aired / run within the relevant eligibility dates for the Eurobest Award it is entered into.
2.
The entry has been created within the context of a normal paying contract and genuine brief from a brand. If it’s a case of self-promotion or a non-profit organisation, the client has approved all of the media / production / implementation.
3.
You have permission to enter this work from the commissioning brand / brand-owning company. We may request proof of this permission directly with the brand.
4.
You have included the brand contact details in the entry including name, position and full contact details.
5.
The entry has been submitted exactly as published / aired / released / launched and has not been modified for entry into Eurobest.
6.
The entry is not speculative or conceptual advertising and has not been banned or withdrawn from the market.
7.
A duly authorised senior officer (CD, CEO or chairperson) from your company has given permission for this work to be entered.
8.
The entry was not entered into the same Eurobest Award last year. You may be able to enter the entry into an alternative Eurobest Award provided it meets the relevant entry requirements, including the eligibility period requirements.
9.
There is no reference to your company or any contributing creative companies in any digital or physical materials, except in the case of self-promotion or if the reference existed in the original execution.
10.
The entry and / or digital or physical materials can be understood in English.
11.
You understand that, if you withdraw your entry after 1 November 2023, you will not receive a refund. Please see Part A of the rules in Entry Kit 3 for more information on cancellations, refunds and withdrawals.
12.
If new results are collected after the entry has been paid for, we will only accept additional written information in the results section of the entry form on or before 19 November 2023.
13.
All media included in your entries must be the final version at the point that you complete and pay for them. No replacement or additional media can be accepted after an entry has been finalised and received by the Festival without exception.
14.
By submitting an entry, you confirm that you own all applicable legal rights for all media included in your entry. a. Your entry was designed specifically for and to run in the European* region and was created or produced by companies in the European* region.
b. Your entry was designed specifically for and to run in the European* region and was created or produced by companies outside the European* region.
c. Your entry was designed to run globally as long as it was created or produced by companies in the European* region.
*For the purpose of Eurobest, those countries are Albania, Andorra, Armenia, Austria, Azerbaijan, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Gibraltar, Greece, Hungary, Iceland, Ireland, Israel, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, the Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Türkiye, Ukraine, United Kingdom, Vatican City.
If you’re unable to meet all the requirements on this list, your entry may be ineligible for the Eurobest Awards 2023. Failure to meet all of these requirements could see your entry being disqualified or withdrawn without a refund.
Where is your work eligible?
The next step is category selection. This is important in giving your work the best chance of success.
Think about the following:
1. What was the purpose of the work? Was it to relaunch the brand, manage perception, boost affinity? Knowing that will help guide you to the most appropriate categories across the Awards.
2. What are the strongest components of your work? Is it exquisite storytelling or a riveting strategy? Was the creative work reacting to crisis or is the work rooted in experience?
Your answers to these two questions will form the pillars of the most appropriate Award(s) for your work. Next, consider questions that will help narrow your lens and direct you to the most relevant categories. Think about the following:
1. Who is your client? What industry are they from?
2. Do you want to win for the campaign as a whole or one part of it specifically, e.g. the craft (copywriting, typography, logo design)?
3. Would you like to be recognised for a tech solution, e.g. AR, VR, AI, mCommerce, wearables?
Wendi Dunlap EVP, Business Intelligence and Audience Science, Mediahub Outdoor Jury Member Cannes Lions 2023
"There were pieces that were great but they were entered in the wrong category. It’s very important to be very intentional about the category / categories that you’re entering because that is the first lens through which that piece is going to be viewed."