Since 1988, Eurobest has celebrated excellence in European creativity

Louise Benson


For those 32 years, the Awards have honoured extraordinary creativity from across one of the most diverse regions in the world.

Of course, it goes without saying that 2020 feels a little… different. As always, changes to the industry, to practical circumstances and to cultural conversations in the outside world will hugely impact the work we see come out of this year’s Eurobest Awards. Perhaps more so this year than any year before. Ahead of the 2020 Awards, we’re taking the opportunity to return to five trends that we saw emerge in last year's winning work, as explored originally in the 2019 European Creativity Report. With commentary from Jury Presidents, our short trend report asks, “Where were we then? Where are we now? And what’s next?” across these five areas. Environmental Accountability, Gaming: From Product to Platform, Social Activism & Brand Purpose, Reimagining Tourism and Normalising Difference. The report asks questions such as : How can brands better understand sustainability as it intersects with social inequalities? What are the newest opportunities in immersive storytelling? How can we kickstart a digital revolution in more inclusive brand experience? With reflections on Grand Prix-winners like 'The E.V.A. Initiative' for Volvo, 'Viva La Vulva' for Essity, 'ThisAbles' for IKEA and 'Green Dawn' for Ubisoft, our experts take a brief look back at some of last year’s exceptional work and bring us predictions on how European creativity will continue to evolve. Expert commentary comes from Chacho Puebla, co-founder of 23Rios Craft Beer and former Chief Creative Officer, Western Europe & LATAM, MullenLowe, Marta Swannie, Senior Creative and Innovation Director, Superunion, Dave Roberts, Chief Content Officer, Engine, Mark Murray Jones, Chief Strategy Officer, EMEA, OMD and Brett O'Connor, Founder & Executive Creative Director, VCCP Health.