CANNES LIONS AWARDS ENTRY GUIDE
PLAN
We highly recommend having a dedicated team member in your company whose role is to coordinate the entry process. Our Entry Kits contain everything you need to know to enter your work, but to get you started, we’ve summarised some of the key points to consider as you plan your entries:
Is my work eligible?
To ensure that work judged at Cannes Lions is fresh and reflective of work that is driving the industry forward, our eligibility period plays an important role.
The key eligibility dates for 2023 are:
Work for the 2023 eligibility period: aired, implemented or been released to the public for the first time between 21 Feb 2022 - 23 Apr 2023.
Where can I enter my work?
Here are some of the questions we consider before suggesting Lions and categories for you:
- What does your company specialise in? For example PR, Design, Media, Production, Creative, Tech, Data…
- What industry is the brand from? We have categories that celebrate creativity within the context of industry sectors.
- What are the strongest components of your work? We have categories that celebrate story-telling, strategy, craft, experience, use of data, insights and more.
- What was the objective of your work? Did you set out to relaunch a brand, manage perception, boost sales, increase brand affinity or another goal? We have categories that celebrate creative strategies to meet objectives.
- What type of media/medium did your work run in? There’s a Lion that celebrates the creative use of your media/medium, from film to e-commerce platforms, podcasts, PR, experiential, out of home and much more.
- Would you like to submit the craft on its own? We have categories that celebrate cinematography, copywriting, UX design, colour grading and more.
- Something more specific in the tech field? There’s also a place for work utilising AR, VR, Voice, AI, wearables
The same piece of work can be entered into a maximum of six Lions across the Tracks. As Titanium sits outside the Tracks this is the only seventh Lion that is permitted.
Each Lion has its own entry limits so this doesn’t mean that you can only enter six times. Check Entry Kit 1 for details on how many times the same piece of work can be submitted into each Lion.
What do I need to prepare?
The materials that you’ll require vary between Lions and categories. The most comprehensive place to find this information is in our 3-part Entry Kit:
- Entry Kit 1: All Lions and categories, judging criteria and material/media requirements.
- Entry Kit 2: A PDF version of our online Awards Dashboard. Every step of the entry process for each Lion, including how to fill out key information about your work and the written submission questions.
- Entry Kit 3: Our Rules, Terms & Conditions, including full eligibility rules, refund policy, and how to credit contributing companies.
When crafting your entry write-up and any digital materials, check the judging criteria for each Lion to ensure that you are addressing each of them. When entering across multiple Lions, we recommend tailoring your entry for each Lion and jury.