Creativity is the Business Growth Engine

Creative isn't a department — it's a discipline. Which means everyone at a company needs to know how to harness it as a tool for unlocking growth.


But until the CEO (and the board) recognises it as the connective tissue that must support the entire company, you will never see step-change disruption. Until, of course, you yourself get disrupted.

Andréa Mallard

Chief Marketing Officer, Pinterest