Inside the Minds of the World’s Greatest Creatives

The official wrap-up report by LIONS

“When you are given the gift of a great creative idea that works, commit to it.”

Rankin Carroll, Chief Content Officer, Mars Wrigley

Over five busy days in October, our second ever LIONS Live edition tapped into the minds of some of the industry’s top creatives for a series of non-stop interviews, discussions and case studies that were broadcast across the world. It was a week that celebrated everything the Cannes Lions brand has embodied for nearly 68 years: creative excellence. But there was a larger goal – our aim was to demonstrably prove exactly how and why the work our industry does drives progress. Through creativity, we wanted to show how we are moving people, business and society forward. Whether you missed LIONS Live or were along for the ride, you can relive the very best bits right here and soak up some actionable insights that can create impact within your business in the here and now.

A selection of films from LIONS Live October

The focus of the week was quite deliberately “from Inspiration to Application”, because so many of you told us that you wanted to see award-winning work candidly unpicked by its creators. To peek behind the curtain, we commissioned “Behind the Scenes” video case studies from Cannes Lions Grand Prix winners from 2019, including country firsts for China, Poland and the UAE. This is work that topped The Global Creativity Report – the global benchmark for creativity. It also broke new ground, changed behaviours and even changed culture. If LIONS Live taught us anything it was that, when applied fearlessly, creativity can solve big business and societal problems. From driving digital subscriptions and growing market share in a cluttered confectionery category to breaking taboos around periods and holding corrupt national politicians to account, its possibilities are endless. And so are the outcomes, as you’ll discover (with a little help from Mars Incorporated, Levi-Strauss & Co, PepsiCo and a host of heavyweight creatives). So, if you want to discover more about how radical collaboration, a culture of creative freedom, a leap of faith and finding a big, timeless universal truth can unlock exponential value, then read on. We’ve distilled more than 20 hours of content down to its most salient points – so that every single one of us can up our game. But first, some really important recent history...