Creative Business Transformation Lions

Entries and Judging

What do I need to provide with my entry?

An Information Deck containing an explanation of the transformation is compulsory.

It is highly recommended to submit a two-minute Case Study Film and optional Support Materials.

What is the Judging Criteria?

Successful business transformation is measured by how well the company interpreted the business challenge, the experience created and the business impact for the brand.


  • Situation/ driving factors
  • The challenge the brand/ business was facing
  • Objectives

Strategy & Process (30%)

  • Creative interpretation of the business challenge
  • Evidence of creativity in planning the approach – testing, engagement, experimentation etc
  • Innovation and ingenuity in solution design, evidence of breakthrough thinking

Experience & Implementation (35%)

  • Creative impact for customers, employees and other stakeholders
  • Evidence that the initiative made a material positive difference to people’s lives/ work
  • Quality of execution of creative vision/ solution in the real-world

Business Results & Impact (35%)

  • Business impact – profit, performance and market share growth
  • Delivery of the original objective/ business KPI
  • Brand loyalty/ customer lifetime value (CLV)
  • Productivity/ operational efficiencies

Confidential information for the jury

Text entered here will be visible to the jury but will not be shown on the winner’s site or at the awards show.

If you’d like more information or check whether your work is eligible, get in touch.

Drop us an email including a description of your work and any video/ images to