Entries and Judging.

What is the judging criteria?

Successful business transformation is measured by how well the company interpreted the business challenge, the experience created and the business impact for the brand. Therefore, a number of criteria will be considered during judging and weighted as follows: 30% strategy & process; 35% experience & implementation; 35% business results & impact.

What do I need to provide with my entry?

An Information Deck containing an explanation of the transformation is compulsory.

It is highly recommended to submit a two-minute Case Study Film and optional Support Materials.

See the Creative Business Transformation Materials Guide for more details.

The written submission

1. Why is this work relevant for Creative Business Transformation?

2. Background

  • Situation/Driving Factors.
  • The challenge the brand/business was facing.
  • Objectives.

3. Strategy & Process (30%)

  • Creative interpretation of the business challenge.
  • Evidence of creativity in planning the approach – testing, engagement, experimentation, etc.
  • Innovation and ingenuity in solution design, evidence of breakthrough thinking.

4. Experience & Implementation (35%)

  • Creative impact for customers, employees and other stakeholders.
  • Evidence that the initiative made a material positive difference to people’s lives/work.
  • Quality of execution of creative vision/solution in the real-world.

5. Business Results & Impact (35%)

  • Business impact – profit, performance and market share growth.
  • Delivery of the original objective/business KPI.
  • Brand loyalty/customer lifetime value (CLV).
  • Productivity/operational efficiencies.

6. Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?

Text entered here should outline any cultural, national or regional nuances and insight that will provide context to the jury e.g. local legislation, cultural norms or a national holiday or religious festival that may have a particular meaning.

7. Were the carbon emissions of this piece of work measured?

8. Confidential information for the jury

Text entered here will only be visible to the jury during the judging process.

If you'd like more information or check whether your work is eligible, get in touch.

Awards Support