Creative Business Transformation Lions

The Creative Business Transformation Lions celebrate the creativity that drives businesses forward – creative thinking that changes how businesses organise themselves, how people work and how customers engage with them.

This Lion recognises the ingenuity that leads to the creation of new products and services, and the reinvention of operations and customer experiences in companies of all sizes that drives transformative change.

Entries should demonstrate how creative change has been achieved across core business functions and has delivered a positive impact and growth for business, staff or customers. Including, but not limited to, the creation of new products and services, the use of technology and business design, and the reinvention of operations and customer experiences in order to generate transformative change.

Why now?

Brands are asking more of their creative and change partners to help them respond to the ongoing digital disruption and are investing in new ways of working in order to future-proof their businesses - customer service, employee experience, business models and routes to market are being reimagined in order to respond to the new customer need. This Lion celebrates the expanding role of creativity and the breadth of new creative approaches that are now being used to create value and drive competitive advantage alongside traditional brand communications.

Future-fit companies are undertaking a comprehensive and creative rewiring of internal operations to create efficiency, grow productivity, deepen loyalty and connect with consumers in ways that we’ve never seen before. This Creative Business Transformation Lion celebrates this new breed of work.

Who is it for?

Creative Business Transformation Lions is open to any organisation that designs and delivers transformational change within, or on behalf of, a brand. Including, but not limited to, creative companies or in-house teams that provide creative services, consultancy, experience or service design, new product development, innovation and digital transformation.

Is there a limit to how many times I can enter?

The same piece of work can be entered into Creative Business Transformation up to four times as long as the categories chosen are relevant.