Creative Business Transformation Lions
Information Deck Compulsory Material Guide
The Creative Business Transformation Lions celebrate the creativity that drives businesses forward. We wanted to give you the best opportunity to communicate the comprehensive detail that is necessary to create ground-breaking business transformation work.
All entrants need to provide an information deck (pdf) as the primary, compulsory material for judging. This gives you the chance to really showcase all aspects of the strategy, while also providing the jury with the details they crave.
To help bring your work to life, here is some useful information about the judging criteria guidelines and guidance on what the jury will be looking for, plus a few hints and tips to consider when creating your entry:
Compulsory material for entry to Creative Business Transformation Lion: 1 x Information deck/PDF (Compulsory)
The suggested length is 10 pages and it should contain key supporting information about your entry in clear, concise English. This could include original objectives and why transformation was needed; how the transformation was planned, designed and implemented; data sources and technology used; and a breakdown of the results and impact for business, brand and customer.
You should use the following criteria as a guideline for what the jury will be looking for:
Background
- Situation/driving factors.
- The challenge the brand/business was facing.
- Objectives.
Strategy & Process (30%)
- Creative interpretation of the business challenge.
- Evidence of creativity in planning the approach – testing, engagement, experimentation etc.
- Innovation and ingenuity in solution design, evidence of breakthrough thinking.
Experience & Implemetation (35%)
- Creative impact for customers, employees and other stakeholders.
- Evidence that the initiative made a material positive difference to people’s lives/work.
- Quality of execution of creative vision/solution in the real-world.
Business Results & Impact (35%)
- Business impact – profit, performance and market share growth.
- Delivery of the original objective/business KPI.
- Brand loyalty/customer lifetime value (CLV).
- Productivity/operational efficiencies.
What do I need to provide with my entry?
- You will be asked to complete a Written Explanation when making your entry on our website. Here, you will need to answer key questions which provide a summary of your work.
- For this Lion, an Information Deck, containing a detailed explanation of the strategy is compulsory.
- There is also an option to submit a two-minute Case Study Film. This is recommended but not compulsory. You may also include optional Supporting Materials to demonstrate the visual/physical elements. This can be material not included within the Written Explanation or Information Deck.
Need help?
Our Awards team are Lions experts. Whether you have a specific query or would like some advice, we’re here to help. Contact us here awards@canneslions.com or give us a call on +44 (0) 20 3033 4000