Doug Zarkin
Chief Marketing Officer
Pearle Vision

Doug Zarkin is the Chief Marketing Officer at Pearle Vision, one of the largest optical retailers in North America, where he leads the brand’s global marketing and visual merchandising functions. He brings to this position a wealth of experience from past roles at acclaimed agencies Grey Global Group and Saatchi & Saatchi. He's also been named by Brandweek as a 'Marketer of the Next Generation'.

"Shaping the growth and future of our industry really starts with getting out of the boardroom. Giving students and young professionals an idea of what marketing really is, is key."

In this exclusive interview, Doug explains why it's important to hire talent with passion. Plus, how CMOs can shape the future of marketing by connecting with students and young professionals.