On stage, Marc outlined exactly why brands still have a significant way to go in achieving true equality. The P&G marketing leader cited numerous statistics that indicate the true scale of the problem.

Marc cited research from the World Economic Focum that showed women and girls receive less healthcare than men, drop out of school at a greater rate and are still paid 20% less than men for the same job. He moved on to specifically look at the communications industry, where:

• 32% of CMOs are women
• 33% of chief creative officers are women
• 10% of commercials and content are directed by women

Marc identified "chronic racial gaps in health, education and economic participation in the US" in general. He then moved on to highlight the lack of diversity in the communications industry. In particular:

• 6% of US marketers are black
• 8% of US marketers are Latino
• 10% of US marketers are Asian

The situation of the black community in the US is something that P&G directly addressed in a campaign called "The Talk", which won a Titanium Lion and the Film Lions Grand Prix at Cannes Lions in 2018.

During his presentation, Marc revealed that 3.5% of the adult population indentify as LGBTQ. As many of 40% of the two or three million young people in the US who experience homelessness identify as LGBTQ. In addition, 83% of "allies" say they are more likely to purchase from a company that supports LGBTQ inclusion.

As well as highlighting how much more common disabilities are than people think, Marc questioned why the universal symbol for disabilities remains the wheelchair despite the fact more than 90% of people with disabilities are not in wheelchairs.

At Cannes Lions 2018, a powerful campaign for the ALS Society picked up a Grand Prix by literally giving voice to someone with a disability.

As a member of the holding company's top management committee, SY's main focus is to lead in a strategic management role, representing the holding company in establishing industrial partnerships with stakeholders across various global communities.

As Chairman of Tencent Advertising business, he plays a key leadership role in enhancing synergies of Tencent's advertising properties, helping major business partners in embracing the digital ecosystem of China. inally, as Chairman of Group Marketing and Global branding, he holds the mandate to uphold the professional standard across these functions for the holding company.

The Chairman of the Tencent Advertising business explained how technology has the potential to transform the inclusion debate, giving power to the marginalised and those in smaller communities. He also highlighted how the digital world has the ability to breakdown barriers regardless of traditionally limiting factors such as disability.

The outcomes Cannes Lions and the ANA are pursuing are growth and value for the global industry and for society. As a brand marketer, how will you drive growth? Let us know your first and second priorities by checking off the two working groups you will commit to supporting.

Next issue we'll be covering Marketing Creativity & Innovation.

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