Creativity is more important than ever

Lions Advisory enables businesses to establish a culture of creative excellence

Source: BrandZ/Kantar (with data from Bloomberg)

In periods of extreme uncertainty and changing consumer needs, norms and behaviours, creativity is more important than ever before. Businesses that quickly understand what their role is in this period usefully meeting customer needs with empathy get rewarded. Evidence shows that businesses that invest in long-term brand building to command share of voice, loyalty and positive sentiment emerge stronger after a period of downturn. *

*Strong brands recovered 9x faster following the last recession

Successful brands know that creativity is the best way to get a long-lasting advantage and establish deeper relationships with consumers

Creative excellence is a journey that starts with deeply understanding the power of creativity, best practice and how you benchmark against it.

Our Creative Insight & Analysis products

Galvanise teams around creativity
Collect the evidence to build the business case for creativity
Learn from best practice and get under the skin of the most creatively-awarded brands in the world
Understand the drivers of effectiveness to grow the impact of marketing investment

THE LANDSCAPE

Creativity Matters: Trends and Themes Unpacked

A compilation of unique and bespoke insights into key trends to harness the power of creativity in times of uncertainty.

THE FRAMEWORK

Anatomy of Effectiveness: Creativity That Works

A mix of expert opinion and case studies that dissect the drivers of marketing effectiveness to deliver more effective advertising. Delivered by sister brand WARC

BEST-IN-CLASS

The Value of a Lion: Creative Excellence Journey Decoded

A deep dive into the creative excellence journeys of award-winning brands to identify

YOUR BRAND

Data-led Creative Excellence Benchmarking: Your journey

A fully bespoke solution that measures, benchmarks and improves your brand’s multi-year awards performance.

About Cannes Lions

We are the world’s definitive creativity benchmark, since 1954. We exist to drive progress through creativity and we support the world's businesses at every step of their creative journeys.