Entry rules and requirements
The first step in entering your work is determining (a) if it’s eligible and (b) where. This means getting to know the Rules and Eligibility. All this information can be found in Entry Kit 2.
Important dates
11 February 2023–11 April 2024 | Eligibility period
18 January 2024 | Entries open
After 7 March 2024 | First late fee
After 21 March 2024 | Second late fee
After 4 April 2024 | Third late fee
11 April 2024 | Final entry deadline
Is your work eligible?
Below is a helpful list to help you figure out if your work is eligible for entry into Cannes Lions 2024. This is not a substitute for the full entry rules, terms and conditions. Use it as a starting point, then reference the Entry Kits here.
1.
The entry has been submitted exactly as published / aired / released and has not been modified for entry into the 2024 Cannes Lions Awards.
2.
The entry has been created within the context of a normal paying contract and genuine brief from a brand – or, if it’s a case of self-promotion or a non-profit organisation, the brand has approved all the media / production / implementation.
3.
You have permission to enter this work from the commissioning brand/brand-owning company. We may request proof of this permission directly from the brand.
4.
You have included the brand contact details in the entry including name, position and full contact details.
5.
The entry is not speculative or conceptual advertising and has not been banned or withdrawn from the market.
6.
A duly authorised senior officer (CD, CEO or Chairperson) from the Entrant has given permission for the work to be entered.
7.
The entry was not entered into the same Lion last year (the same piece of work cannot be submitted for the same Lion in consecutive Festivals). If the entry meets the relevant Eligibility Requirements, including the Eligibility Period requirements, you may enter the Work into an alternative Lion.
8.
There is no reference to your Company or any contributing creative Companies in any digital or physical materials (except in the case of self-promotion or if the reference existed in the original execution).
9.
The entry and/or digital or physical materials can be understood in English. For further information, click here.
10.
You understand that if you withdraw your entry after 8 March 2024, you will not receive a refund. Please see Part A of the Rules for more information on cancellations, refunds and withdrawals.
11.
If new results are collected after the entry has been paid for, we will only accept additional written information in the results section of the entry form on or before 11 April 2024.
12.
When you pay for your entries, all media included in them must be the final version. We can’t accept replacement or additional media after an entry has been finalised and received by the Festival without exception.
13.
By submitting an entry, you confirm that you own all applicable legal rights for all media included in your entry.
14.
You have entered the work into no more than six Lions, excluding Titanium Lions.
15.
By submitting an entry, you agree to pay the relevant entry fee.
*If you’re unable to meet all the requirements on this list, your entry may not be eligible for the Cannes Lions Festival of Creativity. Failure to meet all these requirements could see your entry being disqualified or withdrawn without a refund.
Where is your work eligible?
Once you’ve made sure your work meets all the necessary requirements, it’s time to identify which Lion or Lions best suit your work.
For this, reference Entry Kit 1. Here, you’ll find a breakdown of all the Awards and their categories, including their judging criteria and material requirements.
Navigate your way through this Kit by considering two questions:
1. What key elements do you focus on when describing your work?
Is it the craft, the engagement or maybe the creative strategy? Identifying the root of your work will allow you to match it with the most appropriate Lion.
2. What was the objective?
What were you trying to achieve? Was there a particular element that really helped to deliver on that objective? Identifying the intention behind your work will help you when it comes to category selection.
Wendi Dunlap EVP, Business Intelligence and Audience Science, Mediahub Outdoor Jury Member Cannes Lions 2023
“There were pieces that were great, but they were entered in the wrong category. It’s very important to be very intentional about the category/categories that you’re entering because that is the first lens through which that piece is going to be viewed.”